New initiatives drive national company forward
Posted on 22/03/2013
National Plastics, well known in the building industry for its outstanding service levels and enviable reputation for quality products at competitive prices, has been branching out – and in more ways than one! In what was undoubtedly a challenging marketplace last year the company pushed forward with ambitious plans, relocating some depots to larger units and even opening a brand new depot in Cheltenham.
On top of this, they have launched a number of new products, most notably their new range of Cardale Garage Doors.
Managing Director Geoff Foster explains “We’re very aware that we work in a competitive market and that this marketplace is constantly evolving.
"As a result we are always looking for new ways to ensure our customers continue to get the very best products, at the very best prices, whilst of course ensuring that our service always meets and exceeds their expectations.”
Carrie Burton, Marketing Manager, agrees “Our customers are at the core of what we do, so we believe it’s very important to centre our business around them and their requirements.
"By engaging our customers and listening to them we’re able to provide the solutions they need to grow their own businesses – that is very important to us.
"A perfect example of this is the launch of garage doors: we took on board comments from our customers, and we looked at how we could help. The new Cardale range of garage doors is not only a superior quality garage door solution, but our group buying power ensures we can offer incredibly good value too.”
As well as offering the full Cardale range to order, National Plastics are also stocking garage doors in key depots so that they can offer a ‘walk in and take away’ option on this niche product.
Carrie is keen to point out that the company ethos extends further still “A major thing our customers want is the ability to come in and buy what they need, when they need it. It sounds simple but having the right stock readily available is one of our key business objectives.
"Opening larger units enables us to carry more stock lines and is just another reason why tradespeople choose National Plastics.”
Indeed, simplicity may well be the key to the company’s ongoing success. Having achieved their highest sales to date in 2012, this year the trend looks set to continue.
Says Geoff “We are lucky to have a solid team of dedicated people working with us, as well as a great network of suppliers behind us.” With more ambitious plans in the pipeline for 2013 the future looks bright for National Plastics.
