Roseview hits FIT for 40th birthday bash
Posted on 24/05/2017
Coming to FIT for the second year running, respected sash window experts Roseview have enjoyed a promising first day in Birmingham.
The firm is greeting the start of the NEC arena with more of what made their first appearance such a success – extraordinary products, among the most authentic ever produced, and a passionate commitment to quality, craftsmanship, and showing just what modern uPVC sash windows can do.
It also happens to be the thriving fabricator’s 40th year in business, and it’s brought a 40th-themed stand that’s strategically positioned close to one of the show’s main entryways.
Like last year, the biggest draw on Day One proved to be the firm’s flagship Ultimate Rose. First introduced in 2013, its slim timber-like profiles, meeting rail, and period features as painstakingly detailed as full mechanical joints, run-through-sash horns and traditional sash furniture immediately marked it out as special.
Now the product has been upgraded with a both a slimmer rail, just 35mm overall, and Secured by Design accreditation.
But show-goers have also been drawn to the other two offerings in Roseview’s signature Rose Collection, the Charisma Rose and Heritage Rose – which prove that, whatever the price point, Rose Collection windows offer convincing period aesthetics and outstanding performance.
Roseview’s sister organisation, Incarnation Window Systems, has also been garnering its fair share of attention – over the past few years, the firm has steadily been building a profile as a supplier of high-quality secondary glazing.
“After the success we saw at the 2016 show, we did wonder whether interest in Roseview would drop off this time around,” commented marketing manager Mike Bygrave. “Last year, there was the novelty factor – a lot of people had heard about Roseview and the Rose Collection, but for many, that was the first chance they’d had to see the products up close.
“But we needn’t have worried. If anything, we’re seeing more visitors and getting more attention than last year. A bigger stand with a fantastic position has definitely contributed – but more than anything, I think people just like to see quality products made with real passion and commitment.
“All in all, it’s been a fantastic start to the show, and we’re excited to see what Wednesday and Thursday will bring!”
