Window Ware

Posted on 22/04/2022

More and more commercial contractors and fabricators are turning to leading hardware provider, Window Ware, for their Caldwell folding openers. 

It’s an upward trend that has continued throughout the whole of last year, with the company reporting its biggest ever monthly sales of Caldwell folding openers in October 2021: up a mighty 374% on October 2019. And it’s looking good for the year ahead too, with January and February 2022 proving to be equally busy.  

Window Ware’s Business Development Manager for Aluminium and Commercial, Rich Fraser, is in no doubt that this ongoing success comes down to three factors: a highly specified product; a deepening supply partnership with Caldwell Hardware; and Window Ware’s sustained investment aimed at developing a folding opener provision that’s second to none. 

Best-in-class hardware 

“Caldwell folding openers have always been a market leading solution,” explains Rich, “and a top choice among architects and contractors looking to achieve safe, restricting window opening in a wide variety of commercial buildings. A quality, cost effective product like this is always going to be in demand.” 

Perfect partnership 

But the hardware is only half the story. Through a deepening distribution partnership, Window Ware and Caldwell Hardware (UK) have been working even closer together to create the superior service and expert support their customers need to help their businesses thrive. 

“It’s all about playing to each other’s strengths,” reveals Rich. “After more than 35 years as a dedicated hardware supplier, renowned for delivering award winning service, you could say Window Ware has got it all down to a fine art. What’s more, our technical expertise related to folding openers goes back more than 30 years! That’s why Caldwell are confident about recommending Window Ware to their customers, which leaves them free to focus on what they do best - developing and producing innovative, world-class fenestration hardware.” 

“Our decision to change the way our market leading folding opener is supplied to the industry is significant,” emphasises Jamie Phillips, National Sales Manager for Caldwell Manufacturing Company. “As a UK manufacturer, we constantly look to innovate and pivot to meet changing customer demands. To partner with distribution, who offer a next day service regardless of the quantity, made perfect sense to me. Window Ware are an obvious choice for us, as our customers not only benefit from the healthy stocks held in Bedford, but the wealth of expertise Rich brings, ably supported by a fantastic team. Having previously been part of the Window Ware team myself, I know our Caldwell folding opener range is in safe hands.” 

Digging deep 

It’s no accident that Window Ware is now the largest stockist of Caldwell folding openers in the UK. Major investment has put extra resources in place to successfully guarantee healthy stock levels, step up support and create a dependable, responsive supply for busy window manufacturers. As a result, opener sales are on the up and, since the start of this year, 94.9% of Caldwell product lines arrived with the customer On Time and In Full. 

Rich argues, “Contractors don’t want to wait weeks for supply, so they come to Window Ware, because they know they’ll get sound technical advice and have the right openers delivered in just a couple of days. The fact that we don’t specify minimum order quantities is another clincher. It all makes for a cost effective, speedy and best-fit hardware provision.”  

For more information, call 01234 242 724, email sales@windowware.co.uk, or visit www.windowware.co.uk.