Installers succeed in higher end of the market with Dekko Windows
Posted on 22/12/2014
The market for timber alternative windows and doors is flourishing as the number of homeowners choosing to replace their draughty wooden frames with an energy efficient solution continues to increase.
Leading the way in this market is Residence 9 (R9), the luxury window that’s made with a modern composite material but looks exactly like a 19th century flush sash timber casement. Thanks to its nine chamber design, R9 can offer a U-value of just 0.8 when specified with triple glazing, significantly reducing the heating bill of the end user.
Lancashire based Dekko Window Systems was one of the first fabricators to start manufacturing R9 and over the last 12 months Dekko have sold an average of 100 R9 products per week.
Kurt Greatrex, sales director of Dekko explains why he thinks R9 is proving so popular with installers: “There is a large market of homeowners that like the look of timber but don’t want to deal with maintenance issues such as rotting ,peeling and rattling. Residence 9 is the perfect solution and is an ‘easy sell’ for installers if they pitch it to the right type of customer. Furthermore, Residence 9 is a unique product and this gives installers a vital USP in the competitive home improvement industry.”
One Dekko customer that has enjoyed success with R9 is Derbyshire based Lifestyle Windows. Lifestyle Windows managing director Chris Vincent comments: “We recently completed a Residence 9 installation at a cottage in Derby where the client originally wanted timber. When we showed our customer a R9 window in a white woodgrain foil with authentic plant on astragal bar they were really impressed and it was an easy decision for them to swap. Since then the customer has placed an additional order and we have even won a large Grand Designs job from one of their friends who they recommended.”
Hampshire based Ripton Windows and Conservatories had a similar experience when they installed white woodgrain R9 windows at a property in Basingstoke.
Managing director Matthew Ripton commented: “Our customer genuinely couldn’t believe these windows were made from a PVC composite material – they were convinced it was timber and the authentic aesthetics helped us win the job.”
Ripton Windows currently have nine R9 windows in 12 colours in their showroom, all of which were supplied by Dekko, and the company plans to push the product more throughout 2015.
Dekko’s sales director Kurt Greatrex commented: “It’s pleasing to see so many of our trade customers using R9 to win business at the high end of the market. Residence 9 offers the best of both worlds – traditional aesthetics and modern high performance - and it’s no surprise it’s really starting to gain traction in the market. Like our other product lines, our R9 manufacturing volumes are growing and I would just like to take this opportunity to thank all our customers for their business and support over the last year.”
