Dempsey Dyer breaks new ground with Beaumont
Posted on 08/10/2012
PVCu and timber specialist fabricator Dempsey Dyer broke new ground with the launch of its Beaumont Window, and according to Managing Director Peter Dyer they are now receiving the dividends.
Sales of this niche product have proved very strong indeed. Dempsey Dyer recently celebrated its third consecutive record month of sales of the Beaumont window. During this month they also recorded their best ever day of Beaumont sales.
Significant research and development time went into the creation of the product - which is manufactured using the Deceuninck 2800 PVC-u system and has a patented jointing system, making it the only like it on the market.
It is this uniqueness that is underpinning the product's popularity. Peter explains in more detail: "There is a big market for homeowners who like the look of timber but maybe can't afford it, or have concerns about maintaining wooden windows.
"This is where the Beaumont bridges the gap. It is jointed like timber as the corners aren't welded as they are with a PVCu window.
"It's authentic and is fulfilling its purpose of changing perceptions around PVCu and offering a low-maintenance, lo-cost solution that is high-impact and high-class.
The Beaumont is proving a very valuable asset to Dempsey Dyer - the company are filing a patent against it - and it is backed up by powerful marketing support and the expertise of a manufacturer that is renowned as a true craftsman's company.
It is also driving sales up at the pontefract based company, with both new and old customers turning to the Beaumont to slay the consumer thirst for products with added value.
"Originality sells in this tough market and the Beaumont is certainly original. This low-maintenance product is helping installers tackle the lucrative market of homeowners looking for added value products.”
To further increase the authentic ‘timber look’, the product can be finished in the full range of Deceuninck’s high-end Deuctone range and both standard and foiled finishes are currently available; whilst a wealth of classy ironmongery can also be incorporated within the Beaumont.
“The Beaumont Window really is a unique product and it’s flying of the shelves. But we’re keen to stress that is doesn’t detract from our quality timber and PVCu range but instead compliments the best of both ranges and provides a high-quality affordable alternative.” Peter concludes.
