Dempsey Dyer launch video to help installers sell at the sharp end
Posted on 04/09/2015
Dempsey Dyer, the trade fabricator of premium quality PVC-u and timber windows, doors and conservatories; recently teamed up with industry marketing specialists Purplex and launched a new video the help installers sell their ‘timber-look’ Beaumont window.
The video is aimed at end-users and features managing director Peter Dyer summarising the aesthetic, thermal and security benefits of the mechanically jointed PVC-u window, while also discussing the colour and hardware customisation capabilities. Later in the video viewers can see the window being made in Dempsey Dyer’s state-of-the-art factory in Yorkshire, and find out how Dempsey have combined their PVC-u and timber manufacturing skills to create a market leading product.
For installers who want that extra level of personalisation, they can have their logo included at the beginning and end of the video, something Dempsey Dyer have already done for Hampshire based KJM Windows, who heavily promote the Beaumont as part of their range.
Managing director Peter Dyer comments: “At Dempsey Dyer, we recognise the importance of providing our customers with the tools they need to promote the innovative features packed into all our products. We already offer a Beaumont brochure, and I wanted a new way to help installers explain the unique features and benefits on offer. Video is the future of online marketing and considering our marketing partners Purplex can now offer this service, it seemed to make complete sense to go down this route. The video is expertly produced and I’m sure many of our customers will use it as part of their sales presentations.”
The Beaumont is made with the Deceuninck 2800 profile system and considering it is a ‘timber-look’ product, is only available in a woodgrain foil. The main selling point is the joints – unlike a PVC-u window which has welded corners, the Beaumont is mechanically jointed just like a timber window. It has been accepted in conservation areas and is ideal for consumers who like the look of timber but want a lower cost, lower maintenance product.
For more information call 01977 649641 or visit www.dempseydyer.co.uk
