Astraseal becomes the first to use new email marketing platform, STEM
Posted on 27/06/2017
Astraseal, one of the UK’s leading manufacturers and suppliers of uPVC and aluminium has become the first fabricator to use STEM, the brand-new, integrated email marketing platform for Salestracker from Insight Data.
STEM replaces Astraseal’s existing platform Campaign Monitor and allows the fabricator to design, build and send email campaigns from directly inside Salestracker, using Insight Data’s unrivalled prospect data for the fenestration and wider construction industries.
“Email marketing is a very powerful tool for us at Astraseal as it allows us to promote new products and product updates, value-added services and promotions directly to both active and potential clients,” comments Zac Nedimovic, Sales and Marketing Manager at Astraseal. “STEM has transformed our email strategy, as we have much more control to design bespoke campaigns, using a targeted and accurate data list and then capture any enquiries or leads all directly in Salestracker. The design time saved and linked monitoring capability with Salestracker is invaluable, it has produced some impressive results.”
Insight Data Operations Manager, Jade Greenhow comments: “We’re delighted Astraseal has become the first to adopt STEM and is already seeing its benefits. As a Salestracker user, Astraseal previously had the laborious task of exporting their data lists from Salestracker to then import them into a separate email platform. STEM eliminates this by offering a powerful email platform directly in Salestracker, allowing users to create campaigns, manage responses and distribute any leads to their sales team, keeping track of every enquiry.”
Astraseal is just one of the well-respected names who trust Salestracker for their industry-specific prospect data. Using pioneering ‘live data’ which is built from a variety of verification methods to ensure its accuracy, Salestracker is the leading online prospect database, proven to vastly improve marketing responses. With the addition of STEM, Salestracker now offers an online database, a powerful CRM system and an integrated email marketing platform.
