Ignore local builders at your peril, says Insight Data
Posted on 27/07/2015
Suppliers in the glass and glazing industry are missing a trick by ignoring a huge market of potential customers warns Insight Data - the leading data supplier in the industry.
Local builders now account for a significant proportion of the windows and doors that are installed in UK households, along with a large slice of the glazed extension and bespoke conservatory market. Yet many suppliers are ignoring this highly lucrative revenue stream.
Helen Costeloe-Hughes, Commercial Director at Insight Data explains;
“The days of builders buying the odd window or door for a kitchen extension are history. Today builders are actively promoting themselves as double glazing installers and general home improvement specialists. Some of them are installing as many frames as traditional window companies. Their building skills also make them ideal suppliers for bespoke glazed extensions and orangeries.”
Over the last 3 years Insight Data has developed the only comprehensive database of local builders in the UK. The database outlines the type of projects carried out by builders – such as windows/doors, extensions and new-build, and provides key contact details.
With 23,000 firms - compared to just 12,500 traditional window companies, it’s no surprise many suppliers are already taking advantage of this growing market. Some companies are targeting builders directly, while others are adopting a ‘pull through’ strategy, generating builder sales leads and passing them to their trade network. There is also a growing move of component suppliers such as systems companies, sealant and fixing suppliers, and hardware companies to engage with builders to create brand awareness.
Helen comments; “Builders have always flown under the radar and suppliers have found it difficult to target them. But all this has changed with the Insight Local Builders database. Three years of in-depth research means we have contact names, phone numbers including mobiles, and over 16,000 verified email addresses. It opens up a whole new market for window, door, conservatory and building product suppliers.”
For more information on Insight’s new Local Builders database, contact Insight Data’s sales team on 01934 808293 or visit www.insightdata.co.uk
