Major expansion takes Insight Data to 10 million
Posted on 04/12/2015
Insight Data, the award winning supplier of marketing data, has expanded its in-house marketing team following increased demand for its lead generation service.
The move sees the company’s email marketing department increase capacity to 10 million emails a year while introducing new marketing automation technology, whereby potential customers can be targeted with a series of highly personalised emails depending on individual responses.
The technology enables suppliers to target potential customers in the window industry, construction, building contractors and architects using the Insight database.
James Holding joins Insight with a degree in graphic design and is responsible for the layout of client email campaigns, ensuring they look great and adhere to best practice email standards. Kirstie Wood joins the customer service team, assisting clients with their campaigns to ensure maximum results. Both James and Kirstie will work alongside the existing technology team.
Commercial Director Helen Costeloe-Hughes comments: “Email marketing continues to grow as a marketing weapon. With most people now having email on their mobile phone, it means we can connect with decision makers directly, bypassing the usual gate-keepers. And with the quality of our data clients are getting much better results, up to 400% more response than other email providers.”
Insight launched its email marketing service in 2009 and has continued to develop its own email platform which uses sophisticated technology to test and manage campaigns, with a whopping 98% average delivery rate.
Helen continues; “We provide a complete service that includes design, copywriting, distribution and reporting, with clients able to target over 50,000 senior decision makers across the industry on any chosen day and even time of day. Adding James and Kirstie to the email department will help us expand our service further and implement increasingly sophisticated mobile-optimised campaigns, e-newsletters and automated email marketing.”
For more information on email marketing call Insight Data on 01934 808293 or visit www.insightdata.co.uk
