More customers and more profit with real-time prospect data
Posted on 02/06/2014
More and more savvy business owners, sales and marketing managers, and even finance managers are realising the benefits of using real-time, accurate marketing data.
Producing a direct mail, email marketing or telesales campaign costs time and money. Using out-of-date or cheap data lists is a false economy; your campaign ends up missing the target audience and damaging your reputation.
According to industry experts, Insight Data, using accurate data means your campaigns are more effective, targeting the right people in the right organisations, and dramatically increasing response rates and driving more customers to your business.
Zach Ward, sales manager at Insight explains; “there are now more than 1,200 changes every month on the Insight database – companies move, business operations change, staff change and contact details are updated. The Insight research team make 20,000 telephone calls every month to update and verify information.”
As the Insight research team update records, the information is refreshed within Salestracker - Insight Data’s online prospect database - and customers access the data real-time; “live data gives companies a competitive edge; marketing is more effective and sales people are contacting the right people, while competitors are still wondering what happened!”
Companies simply log-on, access the data they want, and use it for sales and marketing. Users can drill down and produce highly targeted lists, ideal for personalised campaigns that often generate much better response rates. “Within seconds you can be targeting Rehau installers in Manchester, fitting over 25 frames per week, local builders within 10 miles of a trade counter or architects involved in social housing in London.”
Salestracker contains 64,000 trade and commercial contacts with 50,000 verified email addresses, within four main databases:
- Fabricators and installers
- Local builders
- Construction companies
- Architects
For more information about how Insight Data can help support your marketing activities contact Zach Ward on 01934 808 293 or visit www.insightdata.co.uk
