Pilkington collaborates with Insight Data for greater market intelligence
Posted on 15/09/2016
Pilkington United Kingdom Limited, part of the NSG Group, is collaborating with Insight Data to receive data and market intelligence on the UK glazing industry.
The world-renowned glass manufacturer will use Salestracker, Insight Data’s online database, to provide essential information in real-time on over 15,000 fabricators, installers and glass companies.
Paul Shipley, Sales Support Manager at Pilkington commented;
“Insight impressed me from the beginning. The detailed market intelligence and accuracy of information is excellent.”
Insight has seven different methods of updating the database, including a research team making 20,000 calls per month. All information is verified and updated live in real-time within Salestracker, Insight Data’s cloud-based technology platform, and subscribers simply log-on to access the data they need, whenever they need it.
“Salestracker is real-time technology, which means essential data such as contact information, products and even financial data is always fresh and up-to-date. This is invaluable for our sales and marketing strategy” added Paul.
Helen Costeloe-Hughes, Commercial Director at Insight Data said; “Technology is changing the way companies do business, and Salestracker is now the essential tool for the glass and glazing industry. It helps suppliers analyse, profile and segment data for research, marketing or lead generation purposes. We’re delighted to have teamed up with Pilkington at this exciting time and look forward to working with Paul and the team.”
Insight provides prospect data and market intelligence on more than 60,000 potential customers in the construction and glazing industry and is a member of the Glass & Glazing Federation and Direct Marketing Association.
