Roto Frank boost market intelligence with Insight Data partnership
Posted on 01/09/2016
Roto Frank, one of the worldwide leading hardware technology suppliers for windows and doors as well as a major supplier for roof windows and loft ladders, has chosen to partner with Insight Data.
The international hardware giant will use Salestracker, the only database system with real-time technology to provide essential market intelligence on the UK window and door industry.
Vesa Nenye, Business Development Manager UK for Roto Frank commented; “I was very impressed by Salestracker from the minute I was shown it. The ability to log on anywhere, anytime and access in-depth information on fabricators is outstanding. I can build lists to segment and target to exact specific requirements such as product, volume or market sector.”
Salestracker combines a business database with a software system that enables users to view business and financial data, prospects, sales leads, or to segment and build data sets for in-depth market analysis using the powerful List Builder tool.
With information that is updated live in real-time, any updates or new records that are added are instantly visible within Salestracker. This means users such as Roto Frank never have to worry about data decay again.
“The market intelligence on offer is great. I can see information on products, frames per week, premises, market sectors and even credit and financial information. Salestracker has vastly improved our knowledge of the market.” Vesa continued.
Helen Costeloe-Hughes, Commercial Director at Insight Data commented; “It defeats the objective if you have all the latest market intelligence and accurate prospect data and you’re not using it properly. Salestracker enables you to gain great benefits from the data by increasing marketing and sales results at a fraction of the cost of normal marketing avenues.”
