Scottish supergroup Saveheat joins Insight Data
Posted on 16/11/2017
With the formation of four well-established Scottish brands into one all-encompassing group, the brand-new Saveheat Group Ltd. has partnered with Insight Data to continue their ambitious growth plans, as they look to reach new customers across the UK.
Formed by renowned industry figures Alex Gray and Colin Torley, the Saveheat Group is comprised of the Merlin Network, Saveheat Glass and both Blairs Timber and Aluminium to create the first company in Scotland to manufacture the four fundamental fenestration materials.
Looking to spread its wings outside of Scotland and promote its group businesses, Saveheat has tapped into the data and market intelligence of the industry’s leading provider, Insight Data.
“We are delighted to partner with the Saveheat Group, undoubtedly the major force north of the border with their four well-known brands,” comments Jade Greenhow, Insight Data’s General Manager. “Through our industry-specific data and online CRM software, we will help Saveheat continue to grow their presence across the UK and accurately target potential customers within the industry. It’s great to see yet another industry heavyweight trust Insight Data to power their sales and marketing strategies.”
Insight Data’s industry-leading data is accessed through Salestracker, their combined online prospect database, CRM system and email marketing platform. With over 700 active users including system houses, fabricators and sealed unit manufacturers, Salestracker provides up-to-date contact and business information for over 60,000 prospects across the fenestration and wider construction industries.
Sales and Operations Director Colin Torley adds: “Of course we are really pleased to join up with Insight Data as we look to showcase what is a valuable business proposition to a larger section of the market. As a group, Saveheat combines four incredible brands, over 150 staff across our four manufacturing facilities and a wealth of experience from our many years of trading.”
“Working with Insight Data allows us to grow our client base outside of Scotland by communicating directly with a targeted list of potential customers. We are determined to build on the established reputations of our group companies and offer firms within the industry a better and stronger trade partner.”
Alongside the Construction and Fenestration and Glazing databases which Saveheat will be predominantly using, Salestracker users also gain access to the architects, local builders and house builders databases. Insight achieves its pioneering real-time data through 20,000 research calls every month and access to a credit referencing agency.
For a demo of Salestracker, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk
