Trade counter giant celebrates 5 years with Insight
Posted on 05/10/2015
One of the largest trade suppliers in the North of England, Truemans, is celebrating 5 years of partnership with data specialist, Insight Data.
The trade counter business supplies a vast range of products to installers, local builders and DIY customers, and use Insight to expand their trade network and manage customer relationships. Currently, the business has four trade counters, in Burnley, Sheffield, Doncaster and Crewe, supplying over 1000 frames per week.
As the leading data provider with the most accurate prospect data in the industry, Insight Data has enabled Truemans to see a tremendous growth since their partnership was established, back in 2010.
Insight’s Salestracker software is the world’s first fully integrated sales and marketing platform, and has allowed Truemans’ management team to keep track of leads and prospects in each depot, monitor email campaigns, and ensure that any enquires are quickly followed up.
MD, Joe Trueman, commented: “Salestracker has greatly improved the general performance of our business and provided us with a tool that has now become an integral part of our everyday work. We have a unique proposition for installers and builders alike, and Salestracker helps us constantly segment and target new customers quickly and easily.”
For multi-site trade counter depots like Truemans, Salestracker allows head-offices to track individual branch performance, as well as lead generation and sales conversion. This makes it easy to compare specific branches and produce branch and group sales pipelines, as well as keeping on top of client relationships.
Helen Costeloe-Hughes, commercial director at Insight Data, says: “We are delighted to have seen how much Truemans has achieved using our service, especially as we celebrate the 5 year anniversary of our partnership. The industry is moving at a fast pace and we are constantly analysing and updating the database to reflect these changes. Having your finger on the pulse is key to growing a successful business.”
For more information call 01934 808 293 or email info@insightdata.co.uk
