Tradesmith lead generation success with Insight Data
Posted on 06/07/2016
Tradesmith, the leading Sussex based trade fabricator, has seen sales rocket after teaming up with Insight Data for lead generation.
Tradesmith partnered with Insight Data 9 months ago to deliver a potent direct marketing campaign that combined direct mail, email marketing and telesales.
Mark Hutchinson, Managing Director of Tradesmith, commented; “Insight are the experts at lead generation and we haven’t been disappointed. The campaigns have been highly successful, with crisp design and copy, and the response rates have been superb.”
The Veka/Halo fabricator appointed Insight to enhance the company’s existing marketing activities. “We have managed to bring in numerous new customers through the campaigns with plenty of leads still to follow up. Insight has been a joy to work with and we plan to continue our partnership in the future, with more campaigns planned to go ahead” added Mark.
Insight Data has the UK’s largest and most accurate database of prospect data for the glazing and construction industry, with over 60,000 potential customers. It has a dedicated direct marketing division which saw the company manage over one million direct mailers and five million eshots in the last year. The division includes graphic designers, specialist copy-writers and technology experts.
It also has a sophisticated call centre with the industry’s largest team of professionally trained telemarketers and state-of-the-art call centre technology, which has benefited from £250,000 investment in the last two years.
Marketing Manager Troy Hannam commented; “Direct marketing is still the King of lead generation and customer acquisition; nothing beats it for sheer results. Combining our data with expert direct marketing skills we are achieving a 99.6% deliverability rate for direct mail and 98% for email marketing, which simply cannot be achieved using other marketing methods.”
