“Insight Data is central to our marketing strategy," says Glazerite
Posted on 27/04/2016
One of the UK’s leading trade fabricators, Glazerite, has embraced a new approach to sales and marketing since it introduced Insight Data’s Salestracker system.
The Veka fabricator partnered with Insight 4 years ago and immediately saw the benefits of rolling out Salestracker across its entire business.
Chris Thompson, Sales and Marketing Manager at Glazerite explains; “Salestracker is far more than just a prospect database. The software provides in-depth market intelligence and is a full CRM system that helps us track and manage prospect and customer activity, provides a financial summary and can be used both in the office and on the road by our sales team, using the smartphone version.”
Salestracker enables Glazerite to pinpoint specific customers by products, volume, location and other criteria. This avoids the need for a scattergun approach to marketing and enables the sales team to be faster and more efficient.
“Using Salestracker means we focus on targeting just the companies we want to work with. It’s definitely about working smarter. With Salestracker, we know who our target customers are and precisely what they do, preferred suppliers and more, with full contact details of all the decision makers including their email address and often their mobile number” added Chris.
Insight Data developed Salestracker as a sales and marketing tool. The system incorporates the Insight prospect database updated live in real-time, giving users instant access to up to 60,000 potential customers in the fenestration and building industry, including fabricators and installers, general builders, architects and large construction firms.
But the system also features an arsenal of powerful features including a customisable CRM system, financial data, Google Map integration, cloud document storage and full mobile solutions for field sales people.
Jade Greenhow, Operations Manager at Insight Data commented: “Salestracker is a completely flexible system. Some companies use it simply to access prospect data or detailed market intelligence, others use the full power of the system to really drive business growth and improve sales and marketing results.”
