Historic first for installer support body
Posted on 14/01/2014
Leads2Trade, the company behind the nationally recognised Compare Companies and Trusted Local Suppliers network of consumer facing sites, has reported a record-breaking start to 2014.
Leads2Trade generate double-qualified home improvement leads via its online network of Trusted Local Supplier sites – which is a 200 strong portfolio of highly ranking sites where homeowners register to find tradesman to carry out work such as conservatory, solar and double glazing installations.
On its first day back in 2014 the company sold an incredible 657 double qualified leads to its members, with the majority of leads being for UPVC double glazing and conservatories.
Leads2trade works across a number of sectors including renewable; glass and glazing and heating and plumbing.
Director Andy Royle comments: “We’ve never seen anything like this before. The nearest we came to such lead volumes was prior to the government cut to the FIT rate incentive for solar PV in 2012. During this period there was a mad rush from consumers looking to get panels installed at the higher payback rate.
“That was partly manufactured through government tinkering – this is different. Following five years of recession and shaky consumer confidence the economy is nudging back to growth and 2014 looks to be a strong year.
“Put simply, a higher number of consumers are looking to invest in their properties in 2014. Confidence is returning – previously a sneeze would have derailed the UK economy but it is more robust now and sentiments are shifting. Our on-line quotes comparison service for home owners is a good barometer to assess this.”
Andy says he expects lead volumes to be up on last year and in 2014 continue at this high level, which is good news for members of the network and installers looking to win business.
“Even during the tough economic times our members outperformed the market. We offer more than just double qualified leads – it’s a whole installer support package. And together with us installers are winning profitable new business – and these kinds of enquiry volumes from homeowners is really positive news,” says Andy.
All leads go through a rigorous vetting process to become double-qualified before they can be passed on to tradesman to follow up.
Conservatory and double glazing installers can then buy-in these leads once they have joined the network and showcase their products and services to homeowners looking to have such work carried out.
According to Andy, there is also a trend of more consumers coming online to find tradesman, ahead of traditional avenues such as the local paper, directories and word of mouth.