Increased consumer spending drives record enquiries at Leads2trade
Posted on 14/12/2016
Increased consumer spending and the diversification into new products has seen Leads2trade celebrate a record year of lead volumes.
Leads2trade is the UK’s number one provider of double qualified sales leads for the home improvement industry and this year the business celebrated a successful ten years of trading, with increasing growth.
Leads2trade generated 103,424 leads for installers in 2016 – up 11.6% on last year’s figures – for a range of home improvement products and services including double glazing and heating and plumbing.
In response to the booming conservatory roof replacement market, Leads2trade launched its conservatory roof lead generation service early this year. It proved to be an instant hit with both consumers and its trade customers, and continues to generate thousands of leads per month.
The company also launched its innovative service for the security market.
Leads2trade’s new security service connects installers of CCTV, intruder alarm systems and surveillance equipment with homeowners looking to purchase these services.
Leads2trade launched the service at IFSEC International in June, where it was well received by visiting tradesmen, and has since generated hundreds of leads per month for security products and services.
As the winter months approached, Leads2trade also saw a surge in boiler leads, generating a record-breaking 600+ leads in 24 hours in November.
Following a strong end to 2016, Andy Royle, Managing Director of Leads2trade, is confident for the future.
He comments: “Our lead volumes are a benchmark for consumer confidence as we can tell if homeowners are willing to spend and what they’re willing to spend on. Right now, we can confidently say this is holding up and fingers crossed, it will continue.
“We’re currently conducting a survey to give installers and the industry a deeper insight into consumer confidence in the economy, the types of products that are at the top of their wishlist – for example, aluminium or PVCu windows and doors – and their opinions on Brexit.”
Leads2trade generates high volumes of leads via a network of 800 websites, from consumers throughout the UK enquiring for home improvement products and services.
All leads are ‘double qualified’ by Leads2trade’s in-house call centre and delivered onto their supply members, in a postcode area of their choice. With the exclusive Hot Key Transfer service, leads can also be directly transferred to installers from the call centre, while the homeowner is still on the phone.