Keep interest rates low to encourage homeowner spending say installers
Posted on 20/11/2015
Keep interest rates low and encourage people to invest in their homes and properties to grow the economy and boost the building products industry.
This is the view of the vast majority of installers and home improvement companies that are members of the UK’s number one lead generation business – Leads2trade.
Companies that sign up to Leads2trade’s service become part of its Trusted Local Supplier Network; and are given access to double-qualified leads and a wealth of marketing and sales support to help them grow their business.
At the end of each year Leads2trade surveys its membership base, to find out their thoughts on the 12 months just gone and the months and years ahead.
The results were overwhelmingly positive, with over 80 per cent of its members saying that 2015 had been a better year than 2014.
Looking ahead, a good chunk of the installers who were asked what they felt the prognosis was for the industry, said that they felt consumer confidence was as strong as it had been for many years and that the ‘improve rather than move’ trend was still alive.
A number of installers urged caution though, when it came to interest rates- saying that a likely rise could see more people holding onto their cash, rather than spending them on home improvements or other investments.
Andy Royle, Director at Leads2trade, comments: “It’s been a great year for Leads2trade – which means it has been a great year for our members. We’ve generated a record number of leads in 2015 and our members have closed a record number of deals, off the back of these leads.
“Going forward there is clearly optimism but it is cautious optimism – with many installers saying that they fear an interest rate rise could dent consumer confidence, which has remained relatively strong despite the economic turbulence.”
Andy said that members had also noted how well niche products like bi-folding doors and vertical sliders are still performing.
In 2015 Leads2trade launched a bi-folding door lead generation service – giving installers double qualified leads for homeowners looking for this product.
Leads2trade also supply leads to a range of sectors and markets – including fenestration, renewable energy, boiler re-placement; conservatory roof replacement and specialist products.
The way Leads2trade’s service works is it generates thousands of leads per month via a network of 800 websites, where homeowners register to find tradesmen to carry out home improvement work.
Leads are then double qualified in Leads2trade’s in-house call centre and passed on to members of its Trusted Local Suppliers network in real-time, via email or text.
It also recently launched a new Hot Key service, which allows the Leads2trade call centre team to directly transfer the consumer on the other end of the line to the installer in that postcode area, so that an appointment can be made straight away - increasing the likelihood of a meeting being arranged there and then.
This service has proved popular with installers that want to speak directly to the property owner, or have a telephone sales team that books appointments.
To become a TLS member visit www.leads2trade.co.uk