Leads2trade consumer survey shows homeowners prepared to spend
Posted on 30/01/2015
Despite lingering uncertainty around the strength of the UK economy, more than half (66 %) of the consumers quizzed in a recent survey have said they are preparing to spend more money improving their home in 2015.
This was one of the revealing statistics that a major consumer survey carried out by Leads2trade – the UK’s number one supplier of double qualified leads and installer support - found.
The company speaks to thousands of consumers each month when double qualifying leads for their members; and decided to carry out a major consumer questionnaire, tackling a number of subjects.
When asked ‘what is the most important factor that influences the close of a sale?’ 37 % of consumers said company reputation and 36 % said customer references – with only 2 % saying that the sales presentation was the most important.
38 % of respondents said that a good looking website is the most likely marketing activity that will make them buy; with 35 % saying local advertising and only 16 % saying email marketing.
On the economy – 42 % said they expect it to improve and achieve more growth in the next five years; against 36 %, whom said they don’t expect this to be the case.
With confidence a key factor in decision making and consumer buying habits, this was a revealing statistic.
An overwhelming 94 % also said they prefer to get more than one quote before they buy and 96 % said they are looking to invest in products that are eco-friendly, suggesting that this being sustainable is an important string to an installer’s bow.
Andy Royle, Director at Leads2trade, comments: “The fact that over half of those polled said they are looking to spend more money on home improvements is good news for installers, as it shows there is scope to take market share.
“It was also interesting that reputation and customer references are stronger influencers for closing a sale than the actual presentation itself. The report was comprehensive and gives the industry a good indicator of what consumers are thinking.”