Members review reveals optimism but concerns over General Election
Posted on 13/10/2014
A review of its membership by one of the UK’s largest and longest running online lead generation and installer support companies has found guarded optimism regarding the economy going forward.
Leads2trade regularly connects with its members on a number of issues and was keen to find out what they felt about the year so far; and the industry and economy going forward.
Leads2trade generate double-qualified home improvement leads via an 800-strong online network of sites (which fall under the banner of Trusted Local Suppliers) where homeowners register to find tradesman to carry out work such as conservatory, solar, boiler and double glazing installations.
The company also offers installer support, finance options and other member benefits.
For its mid-market monitor members reported back they were confident that the return to economic growth would continue; despite concerns about the UK’s balance of payments regarding exports and increasing levels of consumer debt.
Members also intimated that a change of government following the upcoming General Election in 2015 could have an impact on economic prosperity, due to market confidence and stability being knocked.
Closer to home, installers said that recent changes to the Competent Persons Scheme and the introduction of mandatory Insurance Backed Guarantees will be good for the industry in the long term in order to raise standards; but the majority cited bureaucracy and poor communication from leaders in the industry as issues about the scheme.
Regarding products, the bulk of members said that they felt bi-folding doors still remained a major growth products, along with modern orangery style extensions, vertical sliding sash windows and higher-end timber and composite products.
To ensure their members fully benefit from these products Leads2trade has recently appointed a new Business Development Manager, Sandra Jones.
Sandra will who will be focusing on the fenestration side of the business and expanding the product groups to include specific sectors for bi-folding doors and Aluminium window leads.
Sandra has twenty one year’s industry experience and has worked for many companies in the industry, including KAT UK and Spectus.
She comments: “In my previous job roles I noticed a huge increase in demand for bi-folding and large triple track patio doors. I am keen to use my industry installer knowledge to offer this type of specific lead to Leads2Trade’s members; as well as working to attract new members.”
Andy Royle, Director at Leads2trade, comments: “As ever the results were interesting and despite still being a few good months away the upcoming General Election has the potential to be a game changer for the economy.”
At the time of writing Leads2trade members have already closed £50M worth of sales so far this year thanks to leads they’ve generated; and Leads2trade have generated in excess of 40,000 double qualified leads in total for their members.