New ‘hot key’ service increases lead conversion for installers by 70%
Posted on 18/09/2015
An innovative new service is dramatically increasing the number of leads installers are converting.
The UK’s number one provider of double qualified leads – Leads2trade – recently rolled out a new service called Hot Key Transfer; and following some analysis of its membership base found that the impact has been dramatic.
The way Leads2trade’s service works is it generates thousands of leads per month via a network of 800 websites, where homeowners register to find tradesmen to carry out home improvement work.
Leads are then double qualified in Leads2trade’s in-house call centre and passed on to members of its Trusted Local Suppliers network in real-time, via email or text.
The new Hot Key service allows the Leads2trade call centre team to directly transfer the consumer on the other end of the line to the installer in that postcode area, so that an appointment can be made straight away - increasing the likelihood of a survey being arranged there and then.
This service has proved popular with installers that want to speak directly to the property owner, or have a telephone sales team that books appointments.
Alongside a spike in new members, this latest innovation from Leads2trade has also seen members who use it increase sales conversion rates by 70 per cent.
Andy Royle, Director at Leads2trade, comments: “This new service has been a game changer – it’s attracting new members and following analysis is increasing sales conversion rates for our members.
“It’s a premium service that allows the installer to book an immediate appointment, and therefore increases the chance of a sale. We are the only lead provider to offer this service to home improvement companies on this scale, giving our network members a significant advantage over the competition.”
TLS members also get access to a number of other benefits such as finance options, marketing support, business support tools and an appointment booking service. Leads2trade have also produced a series of consumer facing brochures that can be used by their members as sales tools.
Leads2trade supply leads to a range of sectors and markets – including fenestration, renewable energy, boiler re-placement; conservatory roof replacement and specialist products such as bi-folding doors.
To become a TLS member visit www.leads2trade.co.uk