Price cap rise the perfect storm for installer leads
Posted on 19/04/2022
Massive price hikes from major energy suppliers and the spotlight on energy efficiency will see consumers focus on home improvements.
That’s the view of Andy Royle, co-founder and Managing Director of Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to installers operating in the home improvement sector.
“Household gas and electricity bills have risen steeply after the annual energy price cap increased to £1,971 in April, but the rise in wholesale prices amid the war in Ukraine may mean the price cap ratchets up even more by the end of the year,” said Andy.
“It’s a scary thought and consumers will be fully aware of the need to cut their energy spending and reduce their household energy bills. It’s no surprise they are turning towards home improvements to help insulate their homes and keep the heat in – and that will only mean even more window, door and conservatory roof replacement leads from our comparison websites and online assets for our member network.”
With upgrading older windows with modern, A-rated energy efficient double, triple, or secondary glazing saving as much as 25-30% on heating bills, and replacing a glass or polycarbonate conservatory roof with a tiled roof increasing thermal efficiency and helping to reduce energy costs, they are easy ways for consumers to eliminate energy wastage – and according to Andy they are more knowledgeable than ever.
“Consumers have become more aware of the role they have to play in supporting the planet when it comes to home improvements, with energy prices skyrocketing their focus is on energy efficiency even more. Installers need to be ready to take advantage of the sharp increase we are expecting in enquiries as a result.”
All home improvement sales leads are double qualified from Leads 2 Trade’s own websites, which specialise in connecting homeowners looking for home improvements, by its in-house call centre.
The Stockport-based company’s guaranteed appointment, ‘no pitch no fee,’ leads are semi-exclusive and offered to just one other installer, making them easier to win, and installers only pay for the lead if they sit and pitch it.
“Leads for windows, doors and replacement conservatory roofs for set to rise as homeowners look to save money on skyrocketing energy bills,” added Andy. “And with our ‘no pitch no fee’ service, which saves time and provides a better conversion rate and cost per sale, installers will not want to miss out.”
To become an accredited installer on the Leads 2 Trade supplier network, telephone 0800 124 4308 or visit https://leads2trade.co.uk/products/windows-doors-and-conservatory-leads/