Replacement boiler revolution sees leads volumes increase at Leads2trade
Posted on 05/12/2014
Leads2trade, one of the UK’s biggest online lead generation and installer support companies in the heating and plumbing sector is recording an average of 1,000 leads per week from its websites from consumers looking to get quotes to replace their boiler.
Directors at the company are putting the increase in volumes partly down to increasing demand for replacement boilers from private homeowners looking to ensure their home is fit for the future.
Leads2trade generate double-qualified home improvement leads via an 800-strong network of websites, where homeowners register to find tradesmen to carry out a variety of work from solar to double glazing. These leads are then passed onto members of Leads2trade’s popular Trusted Local Supplier network.
The company is currently generating an average of 1,000 heating and plumbing leads per week, a record number spurred by rising demand for replacement boilers.
As part of its plans to update the UK’s housing stock and make homes more energy efficient, a number of government and private finance schemes are available to qualifying homeowners, for free boiler replacement as these represent one of the biggest contributors to a homeowners energy bills.
But Andy Royle, Director at Leads2trade, says that the majority of leads they are supplying are from customers wanting to pay up front for their boiler replacement.
He comments: “We offer leads for customers wanting to pay to get their boiler replaced on an exclusive or non-exclusive basis and we can also verify them for finance. There is a shift in the market towards finance options like this and we are seeing our members offering finance packages from as little as £17 a month to upgrade to a new energy efficient A rated boiler.
“We’ve noticed that more consumers are looking to finance home improvement projects but in a market dominated by industry giants, smaller businesses can often be pushed out of the equation. But thanks to these finance options that our members are offering, this is no longer the case.”
As a TLS member, companies also benefit from marketing literature and a host of sales closing tools such as finance options; and consumer feedback reports.
Andy concludes: “There has been a huge increase in enquiries from homeowners looking for companies that offer boiler replacement services through our network of consumer facing websites.
“Heating and plumbing engineers can take advantage of this rising demand by joining the Trusted Local Suppliers network, where they’ll have access to double qualified leads which can be sent to them in any location and any quantity you want.”