Building products supplier doubles turnover in two years with Purplex
Posted on 03/06/2016
Nationwide distributor of roof glazing solutions for the trade and commercial markets, LB Supplies, has doubled turnover since working with specialist marketing agency for the construction industry, Purplex.
The results were delivered through a range of expertly designed marketing services aimed at increasing brand awareness for the company, and generating high-quality sales leads. This was achieved by utilising Public Relations to engage with LB Supplies’ target audience and promote the company as the go-to specialist for roof windows, roof domes and lanterns, skylights, as well as conservatory roof accessories.
Purplex has also developed email marketing and direct mail campaigns designed to generate interest and increase sales. Teaming up with sister company Insight Data, Purplex has targeted over 23,000 potential customers using first-rate marketing data on local builders and contractors.
Recognising the growing importance of the online medium, LB Supplies has also invested in a complete revamp of its website back in 2014, integrating an e-commerce platform to capitalise on the increasingly digital-orientated behaviour of its target market.
To help increase traffic and sales via the website, Purplex has delivered an expert content marketing strategy that has seen the number of visitors up 470% in 12 months, while the online sales transactions have increased by 750%. Expertly written content is constantly added to the website, with positive results across all KPIs, such as the company’s online sales conversion rates, up by 54%.
LB Supplies sales director, Adrian Cooper, said: “Over the past couple of years our marketing activity has been the driving force behind the business and the results are there to confirm it. Working with Purplex has helped us achieve our goals and we look forward to the next phase of growth alongside their expert team.”
Purplex account manager, Valentina Warren, said: “Being able to offer any marketing services, from PR to video and digital, means we can create growth strategies that are fully tailored to every customer’s business model and objectives, and deliver maximum ROI. Marketing take-up can vary from 2-3 services, to complete, multi-channel strategies involving in excess of 15 different types of resource.
“With LB Supplies, we targeted their potential customers with effective sales-driven messages, while also building and maintaining their reputation in the specialist press as a trusted, expert supplier for builders and contractors, with great, quantifiable results.”
