Direct Mail cuts through the deluge of advertising
Posted on 17/08/2012
People have become wise to advertising over the last decade. They’ve learned to block out a lot of junk mail and ignore Google links and TV ads. Considering the average consumer is bombarded with over 3,000 marketing messages per day, it’s no surprise many consumers have their own in-built ‘spam filter’ in their heads.
So how can company’s cut through this deluge of advertising and get their message heard by prospects who are genuinely interested in their products and service?
Targeted direct mail is the answer. Direct mail is so effective because it demands attention – after all, who wouldn’t open a professional looking letter addressed to them? – and talks to the customer on a personal level. And whether the contact is interested or not, it is likely that the flier or sales letter will stick around the office or home for a few days, being looked at by more than one person – a luxury that email-marketing is rarely afforded.
Purplex is the UK’s largest marketing company specialising in the window industry. Based in the South-West, they are experts at helping clients target installers, fabricators, local builders and architects through cost-effective direct mail solutions.
Sophie Priest, Purplex’s direct marketing manager discusses: “It’s quite simple really, good marketing equals business growth and one of the most effective ways to market your business is through targeted direct mail. If you haven’t got the time or resources to implement a direct mail campaign yourself, make sure you use an integrated company with a full in-house direct mail service, which will ensure the fluidity and effectiveness of your campaign.”
Since 2004 Purplex have smashed the boundaries of direct mail, giving businesses the opportunity to connect with prospects and generate a continuous stream of quality leads.
