Purplex launch e-commerce site for leading sous vide company
Posted on 19/10/2015
With a client list that includes the likes of Hueck, Winkhaus, Dekko Window Systems and the CPA; marketing agency Purplex has a proven track record of helping companies in the glass and glazing industry grow. But Purplex is also starting to spread its wings outside the industry, and is working with clients in sectors such as telecoms, professional services and food and drink.
One example is Clifton Food Range®, a specialist manufacturer of sous vide cooking equipment. Purplex recently launched an e-commerce website to promote the new Clifton at Home® bath, and generated the first online sale within hours of the content marketing and Pay Per Click (PPC) strategy going live.
The new website (www.cliftonathome.co.uk) is ‘fully responsive,’ so re-scales and re-sizes depending whether you’re viewing on a desktop, tablet or mobile; and allows customers to purchase a bath online quickly and easily.
Clifton Food Range® managing director, Melvin Dickson, comments: “We needed to enter a new market sector, and with a proven track record of helping companies grow, Purplex were the obvious choice. I’m delighted with the new website – it’s easy to use and showcases all the features and benefits of the new Clifton at Home® bath - and it’s great to see we’re already starting to see a return on our investment.”
Sam Cross, account director of Purplex, commented: “Clifton Food Range® water baths are regularly featured on programmes such as MasterChef and Great British Menu, so it’s exciting for us to be working with such a well-recognised brand. We are now implementing the next stage of the online marketing strategy, which is focussed on driving online sales, and we look forward to helping Clifton grow their new business division.”
Purplex employs 42 staff and specialises in PR & branding, digital marketing, content marketing, traditional marketing and video and photography.
Clifton Food Range® are already considered the market leader in the professional chef market, with famous names such as Michael Caines and Marco Pierre White already high-profile users of their equipment, and the Clifton at Home® bath enables home chefs to obtain professional cooking results.
View the new Clifton website https://www.cliftonathome.co.uk/
