Purplex - The marketing agency that packs a punch
Posted on 08/06/2012
Some marketing agencies are all glitz and glamour with no relevant industry experience. Others are little more than one man bands relying on freelancers to do much of the creative work. But one agency, Purplex, combines in-depth industry experience, substantial resources and a no-nonsense approach to creating results.
Managing Director Andrew Scott explains: Marketing is one of those jobs that is often left at the bottom of the pile. When you have customers to serve, suppliers to negotiate with, staff to organise and finances to keep in check; there simply aren't enough hours in the day to devise and implement successful marketing strategies. But as every business leader understands, it is very difficult to grow a business without marketing - so what do you do?
Many companies choose to appoint a marketing agency. In theory, an agency can take care of your marketing activities while you concentrate on running your business. But as many business leaders have found out to their expense, if your agency doesn't have in-depth industry experience you could be creating a great deal of work for yourself. Press releases and articles will need to be re-written, marketing material redesigned and you'll spend hours explaining the difference between U-values and WER's, PVC-u and aluminium and patio and bi-folding doors. Very soon the glitz and glamour of a new marketing agency can wear off.
Industry experience is key
The obvious answer is to employ an agency with industry experience. Many, however, are little more than one man bands without the resources to pack a big punch.
Purplex is different. We class ourselves as a 'heavyweight' marketing agency with what we believe is an impressive combination of experience and resources. We know the glass and glazing industry inside out and when it comes to producing a marketing strategy, we know your products, market, competitors and potential customers. Our team work with companies throughout the supply chain and are experts at devising powerful strategies and catapulting companies ahead of their competitors.
Making things happen
But it's not all about know-how. While many marketing agencies outsource to freelancers and third parties, Purplex has the resources to make things happen. With an in-house PR team, graphic design studio, web designers and direct marketing facilities, we deliver better marketing results at a fraction of the cost you would pay using multiple agencies and third parties.
Marketing always works better when it's integrated, so having the same agency writing your PR, designing your adverts, implementing your direct marketing campaigns and updating your website ensures marketing cohesion and better results.
When it comes to marketing, many agencies are lightweights. Ultimately, if you want marketing that really packs a punch then talk to Purplex. Whether you're a small trade fabricator wanting more leads, or an international conglomerate wanting to influence an entire industry, Purplex create marketing plans tailored exclusively to your business and have the experience and the resources to make it happen.
