World’s largest window machinery company appoints Purplex
Posted on 21/03/2017
Internationally renowned machinery experts elumatec have become the latest world-leading firm to appoint Purplex, the specialist marketing company for the glass, glazing and wider construction industries.
Already well established in the aluminium sector, elumatec recently launched a new collection of uPVC machines, including the highly-advanced Flex Centre 160, and has appointed Purplex to boost brand awareness among uPVC fabricators.
Managing Director Phil Heavey commented: “We recently announced a strategic partnership with uPVC machine manufacturer Sturtz, and will be showcasing a new selection of machines at the FIT Show in May. We needed an agency to help us engage with a new audience and Purplex was the obvious choice. Purplex has a strong track record in the glass and glazing industry and has the skills and resources we need to take our business to the next level.”
Purplex Managing Director Andrew Scott, who has bought, sold and acquired a number of companies in the fenestration industry, commented: “elumatec have an impressive new product range and we’re now working on a highly-targeted PR, direct mail and email marketing strategy to engage with uPVC fabricators. We’re delighted to be working with a big name like elumatec and we look forward to helping Phil and the team win more business, build the elumatec brand and achieve their goals in the year ahead.”
Founded in 1928, elumatec has a global reputation for quality, innovation and excellence in design, it has a presence in dozens of countries around the world, and across all five continents.
Purplex is the full-service marketing agency for the construction and glazing industries. The company has grown by 57% on average each year since 2004, and today has over 50 staff and an enviable 98% customer retention rate.
