‘I never saw the point of marketing but I do now’
Posted on 22/02/2016
TWENTY FIVE jobs and millions of pounds later, the MD of a specialist aluminium fabricator has struck a new long-term deal with its marketing company, four years after they first started working together.
Jerry Webb, MD of CDW systems, has put pen to paper on a new long-term deal with construction agency specialists Purplex Marketing.
The two companies first started working together four years ago.
Jerry comments: ‘At the time I didn’t really see the point of marketing. For me running a business was just about operations, manufacturing and bottom line. I was worried that an external agency wouldn’t get our business and industry - and be able to add value.
“But I attended the Ryder Cup in 2010 for an industry event, where a leading construction figure showed me some research that demonstrated how companies that consistently invest in marketing outperform those that don’t. It was compelling evidence and Purplex stood out head and shoulders above the other agencies.
‘I’m glad I did invest, as the results really have been spectacular. Purplex know the construction industry inside out; and what they do works in tandem with our long-term business plan.”
Jerry says the results speak for themselves; and together with Purplex CDW has grown its turnover by 53 per cent in four years and employed twenty five new members of staff.
‘We’ve added millions of pounds of revenue to the business and employed lots of new people - which in turn has had a positive supply side impact to the local economy. We’ve also re-developed the factory and added a night-shift,” Jerry adds.
CDW Systems is a Gloucester-based specialist aluminium manufacturer that employs over 60 people. It is famous for supplying some of the UK’s most prestigious domestic and commercial projects - most recently its products were specified for the refurbishment of Harry Redknapp’s house in Bournemouth.
Andrew Scott, MD at Purplex, comments: “CDW is a classy company that is great to work with and has achieved amazing results. They’re pioneers at what they do and leaders in their sector.”
Purplex employ 43 staff and are a full-service marketing agency. CDW systems use the agency for PR, lead generation and website and online marketing.
