Sharing our knowledge has increased trust in our brand
Posted on 04/03/2015
Here at Reddish Joinery, we’ve found that sharing our knowledge for free has really helped to improve trust in our brand. Here’s how…
50 years worth of knowledge and experience to share
Established in 1962, Reddish Joinery have over 45 years experience of improving homes. We’ve gained a lot of knowledge about installing windows, doors and conservatories in that time. This knowledge is the perfect marketing material to share with our target consumers, building trust in our brand that translates into sales.
The benefits of becoming a ‘knowledge base’ company
Giving away information for free has really helped to boost our sales and our customer retention. Not only has it boosted website traffic and helped to position us as one of the most skilled and experienced home improvement companies in the Manchester region, it’s also helped to increase consumer trust in our brand.
We've found that passing on our knowledge for free has shown our customers that we’re confident in the quality of service we can provide them. This in turn, increases their trust in our brand, driving new business.
Here’s some of the knowledge we’ve given away, and how it’s helped to increase trust in our brand:
1. Free guides
Here at Reddish, we’ve authored a number of free online guides and e-books about home improvement. We’ve made these available for free download on our website.
We’ve found that free guides are a great way to boost traffic to your site (and potential leads), as well as showing potential customers that your company are experts in their field. A well-written e-book or free guide really can help boost trust in your brand and drive sales.
2. Social media
In our 50 years of business, we’ve seen incredibly developments in technology. At Reddish, we’ve always been quick to take advantage of the latest advances. Social media is one of those technological developments that have truly revolutionised the way we do business.
By giving away information about our products and services on social media, we can directly interact with our target consumers, and foster a trust in our brand that no other traditional marketing tool can create.
3. Blogs
We also run our own blog on our website that allows us to disseminate our knowledge across a number of different digital platforms, such as other blogs and online directories. This not only helps to boost traffic to our site, it also helps to improve our site’s domain authority and how well we rank in search engines.
Reddish Joinery: Manchester specialists in timber windows, doors and conservatories
With over 50 years experience, Reddish Joinery are specialists when it comes to installing high quality timber windows, door and conservatories. For more information about our products or services, please give us a call on 0161 432 7682 or send us an email. We hope to hear from you soon.
