New XtremeDoor video puts security in the spotlight
Posted on 16/05/2016
Vista, the specialist composite door fabricator, have continued their video marketing strategy with the launch of another stylish, high-quality clip promoting its signature XtremeDoor range.
This latest video focuses on XtremeDoor’s outstanding security credentials, highlighting the innovative Yale five-point locking system which has 3 dead-bolts, 2 hooks and is fitted with a cylinder guard as standard. The video features Mark Scudder, sales manager of Vista’s valued trade client Everite Windows, explaining why his company chose to offer the XtremeDoor.
Mark says: “Yale is a brand we all know and love, and homeowners all know and trust - all my windows have Yale locks, and now I can offer the same on my composite door. The anti-snap, anti-pick, anti-bump, anti-drill barrel gives customers the ultimate in security, and puts us ahead of our competitors. It’s yet another area in which the XtremeDoor excels, and is miles ahead of its main competition.”
Vista MD Keith Sadler commented: “Nowadays there are literally hundreds of lock systems on the market. As door fabricators, we’re constantly approached by lock manufacturers claiming that their product offers the best performance and security. For us, though, there’s no contest – we use Yale, a brand with over 150 years of history behind it, capable of delivering both market-leading security, and unparalleled brand recognition.”
Yale sales and commercial director Paul Atkinson said: “We’re delighted to be associated with Vista and have a very long history with them. XtremeDoor is known and respected throughout the industry for its uncompromising commitment to security – and we’ve been hugely impressed by this highly professional video marketing campaign. We look forward to working closely with Vista for many years to come.”
This newest video follows hot on the heels of several other recent clips – one spotlighting a successful XtremeDoor installation, and a thoroughly satisfied customer enthusing about the classic black XtremeDoor that had replaced an old and draughty original. Another concentrates on XtremeDoor’s exceptional thermal efficiency, 19% better than that of its main competition.
Keith continued: “We’re delighted by how well our videos have been performing. The first one we released saw our Twitter impressions multiply by 70% in a single week, and as the campaign continues we’re seeing that reflected in a rush of new business enquiries. Of course, it’s not just about winning new business for us, though – our main motivation for investing so extensively in video is to support our trade customers, providing them with exciting, engaging marketing material a cut above the traditional brochure.”
Built using the industry-leading Nan Ya slab, and equipped with a triple-sealed outer frame as well as a five-point lock, XtremeDoor is widely acknowledged as one of the best composite doors currently available, extensively used in the private and social housing sectors. Boasting unparalleled thermal performance, weather resistance and general robustness, the XtremeDoor withstood both hurricane-force winds and Greater Manchester Police durability tests.
