Industry News and Stories for November 2015
![‘If we’re not evolving we’re not relevant’ ‘If we’re not evolving we’re not relevant’](http://www.insightindex.co.uk/images/company/news/cotswold-architectural-products-ltd-328945/‘if-we’re-not-evolving-we’re-not-relevant’-960.jpg)
‘If we’re not evolving we’re not relevant’
It’s always about changing and looking for a better way; and if we’re not evolving and adapting we’re not relevant. This is the stark message put forward by the American CEO of global hardware giants Cotswold and Caldwell Eric Mertz, in the organisation’s recently launched corporate...
![Keep interest rates low to encourage homeowner spending say installers Keep interest rates low to encourage homeowner spending say installers](http://www.insightindex.co.uk/images/company/news/leads-2-trade-145063/keep-interest-rates-low-to-encourage-homeowner-spending-say-installers-959.jpg)
Keep interest rates low to encourage homeowner spending say installers
Keep interest rates low and encourage people to invest in their homes and properties to grow the economy and boost the building products industry. This is the view of the vast majority of installers and home improvement companies that are members of the UK’s number one lead generation business &ndash...
![Industry leaders celebrate at exclusive Purplex event Industry leaders celebrate at exclusive Purplex event](http://www.insightindex.co.uk/images/company/news/purplex-marketing-820109/industry-leaders-celebrate-at-exclusive-purplex-event-958.jpg)
Industry leaders celebrate at exclusive Purplex event
Over 100 business leaders and VIPs joined the celebrations to mark the launch of a new London office for Purplex, the full service marketing agency that serves the construction and building products industry. The event was held at the world-renowned Mint Leaf restaurant at Piccadilly, a stone’s throw...
![Solidor launches weasel word watch campaign Solidor launches weasel word watch campaign](http://www.insightindex.co.uk/images/company/news/solidor-ltd-104481/solidor-launches-weasel-word-watch-campaign-957.jpg)
Solidor launches weasel word watch campaign
Solidor is launching a Weasel Word Watch campaign. It’s a campaign on social media to raise awareness of misleading statements about products and their benefits. The Cambridge English Dictionary defines ‘Weasel Words’ as something someone says either to avoid answering a question...
![National Plastics launches new app National Plastics launches new app](http://www.insightindex.co.uk/images/company/news/National-Plastics-061096/national-plastics-launches-new-app-955.jpg)
National Plastics launches new app
National Plastics, UK’s largest trade counter network, has just launched an app to help customers keep up-to-date with the latest offers. Geoff Foster, the company’s Managing Director says: “Many of our customers are out and about for much of the day, but don’t want to miss out on any special offers...
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